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❤️ Unlock the power of superfans with campaigns that convert

You’ve poured everything into promoting a global tour, and the venues are filling up (bonus points if you're during album cycle!)

You know concert streaming could take things even further, but dedicating the time and resources to a comprehensive marketing campaign feels like it will disrupt or take away from the goal at hand.

This is why we work with artist teams to create a concert stream campaign parallel to the existing rollout, without getting in the way.

Our in-house marketing team delivers strategic, fan-first campaigns that speak directly to the people who matter most: the ones already listening.

From teaser to early bird, countdown to on demand: we map out every phase of the campaign.

Starting weeks in advance, we collaborate with artist teams, labels, PR reps, photographers, videographers, designers, and tour managers to ensure everything aligns. Nothing gets missed, and every fan knows exactly where, when, and how to watch.

We dive deep into artist tone of voice, brand guidelines, and complete a full audit of current and upcoming content.

Whether it's a pop princess the likes of Zara Larsson, or a classical symphony orchestra, you need a rollout that fits seamlessly into the campaign, tailored to the most up-to-date best practices per social platform.

There are certain things that might seem obvious but are so often overlooked; what's the official artwork going to be? What is the concert stream actually called? If the artist is up for doing a to-camera liner: what will they be saying?

We can repurpose tour assets for artwork or design something entirely bespoke, we can write a script and coach the artist through what's needed (backstage, on-stage, or in their dressing room), and we absolutely won't forget any of these details in the hustle and bustle of show day.

From countdown graphics and karaoke videos to trailers, fan comment cards, and lyric teasers: we know what fans actually engage with. We deliver platform-optimised assets built for high engagement across every channel.

We run full-funnel ad campaigns across Meta, X, YouTube, Google, Spotify, TikTok, in-app placements, and paid search.

Using segmentation, lookalikes, and retargeting, we ensure your ads reach the fans most likely to click buy.

We activate your fan databases, including newsletters, ticketing lists, and subscribers, through personalised email and messaging workflows.

With segmentation and A/B testing, we optimise for maximum open rates, clicks, and conversions.

Superfans absolutely love an exclusive promo.

We coordinate with artist teams to organise signed merch giveaways, secured on show day and managed end-to-end by us (filmed and photographed for that all-important social content). We can also offer earlybird discounts to existing fan clubs, liaising directly with the fans who run them.

Don't forget the details on show day (we know you've got a million plates to spin).

Our on-site team includes a marketing rep, videographer, and photographer to capture content in real time. We begin editing immediately, so there's minimal delay from record to announcement. QR-code posters, backstage shots, and fan reactions are all covered.

We pitch your concert stream to key music, entertainment, and culture outlets, and provide full press release writing and media kits. This isn’t just a show, it’s an editorial moment, and we make sure it’s covered as one.

Ready to launch your next show with impact?

At On Air, we don’t just stream live shows: we build custom campaigns that make them unmissable. Built for artists, labels, and rights holders who know their audience and backed by certified specialists.

Learn more about our services, including more information to supercharge your marketing and PR. Contact: letstalk@onair.events

On Air Originals

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