Emma Duckett
•March 07, 2025•2 min read
In today’s competitive streaming landscape, one core question springs to mind: how can you keep your content up to date and help it stand out from the crowd?
Revamping your pre-recorded, archival footage to 4K UHD with Dolby Vision can transform standard video into a stunning, cinematic viewer experience on supported devices. As production and streaming experts, we specialise in refining digital content through AI-powered enhancement and professional HDR grading - unveiling sharper, richer, and more immersive visuals.
Here’s how we make the magic happen.
Upscaling enhances the picture quality of lower-resolution footage (SD or HD) when displayed on higher-resolution screens. When an HD show plays on a 4K TV or an SD video is viewed on an HD screen, upscaling adjusts the image, making it appear more detailed. While it doesn’t add new pixels, it refines the existing ones to improve visual depth.
It’s worth noting here that, as excellent as upscaling is, upscaled content is not true 4K UHD.
Native 4K UHD content is filmed or digitally mastered in 4K resolution (3840x2160 or higher), capturing every detail with complete clarity. Upscaled 4K UHD, on the other hand, starts with lower-resolution footage and uses manual and advanced algorithms to amplify visuals.
While upscaled video may not match the incredible detail of real 4K, it provides an improved experience that makes older content visually competitive with modern standards.
Our team carefully enhances each video to ensure a high-quality and natural-looking upscale. Through advanced AI-driven enhancements and expert adjustments, we polish details, sharpen edges, and preserve textures to maintain visual consistency. The result? A seamless, high-definition experience that breathes new life into older content.
Going beyond resolution, Dolby Vision optimises brightness, contrast, and colour depth, creating a more realistic viewing experience. Our HDR specialists fine-tune luminance and contrast levels for each scene, ensuring deeper blacks, richer colours, and true-to-life highlights that strengthen the original picture.
Get in touch with our team today and see how we can transform your SD or HD footage into 4K with Dolby Vision. Drop us an email at: media@onair.events.
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