Breaking Down the Encoding Ladder
Let’s say you upload a video in stunning 4K resolution. Behind the scenes, the transcoder starts building your encoding ladder in several dimensions:
• The original 4K is downscaled into a range of versions - usually 10 to 15 - from 2160p to as low as 360p, ensuring accessibility for everything from high-end TVs to budget smartphones on slow connections.
• Each resolution might be encoded in footage like H.264, HEVC (H.265), VP9, or AV1. This guarantees compatibility across various devices, from legacy hardware to cutting-edge screens.
• Videos are transcoded in both Standard Dynamic Range (SDR) and High Dynamic Range (HDR) to support different display technologies.
• Cinematic formats like Dolby Vision add another layer, enhancing colour accuracy, contrast, and brightness for supported displays (discover more here).
• Additionally, audio tracks are rendered in multiple configurations - up to 10 different versions might be created, spanning stereo, 5.1 surround, and immersive formats like Dolby Atmos.
By the time the transcoding process wraps up, that single upload may have spawned 30 to 50 distinct ‘flavours’ - each tuned for a specific viewing scenario. Whether someone’s watching from a crowded train on 3G or from their living room on a 4K Dolby Vision-enabled TV, the system intelligently serves the optimal version in real-time.